Diesel Black Gold released this video of their menswear collection which features the music of UK electro-indie rock band These New Puritans. Diesel Black Golds video features male models exuding that detached coolness they’re probably born with while lazing in a white room where the ghost of a woman wanders around as well in like a parallel white room universe. Original, yes; over the top, come on – it’s Diesel.

I’m anxious to see how much publicity this little video gives the Italian brand.